Tiffany & Co: when dreams come true

This year Tiffany & Co. Jewelry House celebrates the 175th anniversary. Throughout its history, it has become not just an example of a successful business, but also a true embodiment of the American dream. In New York, there is no girl who, from an early age, does not dream of receiving a treasured ring with a sparkling diamond in a famous turquoise box tied with a white ribbon. This is the same miracle as crystal shoes for Cinderella: romantic, aristocratic and will certainly end in the wedding.

In luxury, the royal courts of Europe and the Russian crowned Romanov family did not refuse to order jewelry from the Tiffany House. What can I say, even the famous Statue of Liberty, the main symbol of the United States of America, succumbed to temptation. True, outstanding jewelers, and at that time simply haberdashery charters, Charles Lewis Tiffany and his school friend John Young, confined themselves to printing invitations to open this grand monument at the gates of the "American Dream".

King of diamonds

So, it is known for certain that in 1837 two New England natives, whose names have already been mentioned above, opened their first Tiffany & Young store on Broadway in New York. True, they did not have thoughts about diamonds then. Enterprising young people traded stationery, Chinese porcelain and other trinkets. However, the companions were not alien to the spirit of true entrepreneurship and innovation: all the goods in their store were sold at a fixed price, which was a real revolution for the middle of the XIX century.

In the first year, they chose the soft turquoise official color of the packaging of their goods. This was the very “Tiffany color” that makes the hearts of all fans of the brand beat faster today.

In 1845, the first Tiffany product catalog was released, which is now known worldwide and is published under the name The Blue Book. Since 1848, Charles Lewis Tiffany has been acquiring the most unique jewelry from French aristocrats. This allows him to present for the first time to the court of the American establishment the best gems, bring Tiffany & Co. in the position of "leading jewelry house of America" ​​and gain fame as the "king of diamonds". In 1853, the company is assigned its current name Tiffany & Co., and its head office is located at 550 Broadway.

The year 1878 was truly historical for the company, when it acquired the largest stone in the world weighing 287 carats for 18 thousand dollars. George Kunz, the famous specialist in gemologist, was invited to cut it, who turned the miracle stone into a delightful piece of jewelry weighing 128 carats.

For the first time in the world, a diamond had 82 facets, which gave it a unique inner glow. Thus, the owner of Tiffany Jewelry House has proven to the world that not only size matters. The stone received the title of "Tiffany Diamond" and became a kind of standard in the art of cutting stones. But Tiffany did not stop there and continued on his way to the “blue dream”.

In 1886, the legendary “Tiffany frame” was revealed to the world: a diamond solitaire, attached to the base of the ring with six platinum clips, towered above it so that it shone from all sides, attracting the attention of millions and millions of eyes to the windows of the “best places in the world,” where there is no place for anything bad. " This Top Quality Diamond Engagement Ring Model by Tiffany & Co. still remains the most popular on a global scale.

Special character

The brilliance of a diamond is determined by the amount of white light reflected from it and seen by the human eye. The main task of the diamond cutter is to maximize the transmission of this brilliance. A sparkling pure diamond is such a special and welcome gift, most likely because it is very rare. Rough diamonds (diamonds) are naturally crystallized hydrocarbons and the hardest minerals known today, but only a few of them reach the earth's surface, rising from its bowels. And even more so, not every diamond has the characteristics necessary to create an exquisite and unique jewelry. Even though the production of gem-quality diamonds has increased markedly in recent years, it is estimated that only 350 tons of natural diamonds have been mined from various deposits as of today. Of the amount of raw materials that Tiffany produces, only 2% of diamonds are considered suitable for the production of engagement rings of appropriate quality.

Complicated decoration

Tiffany & Co is confident that the marriage proposal from their collection is a testament to the groom's worth and a guarantee of a happy family life for the young couple.

Moreover, the larger the stone, the happier this life will be. Perhaps this statement is not without meaning, especially since the rings from Tiffany & Co. - The ageless "American classic" has long become a family tradition, and jewelry itself is carefully passed down from generation to generation. More precisely, they accumulate in jewelry boxes, because jewelry house stores around the world never empty. Every day someone comes here for their dream.

Remaining the main "supplier" of romance and happiness for almost two centuries, Tiffany & Co even created a brief instruction for all lovers on how to choose "exactly the engagement ring", which House jewelers are asked to consider exclusively as a lifelong investment.

Four main rules when choosing a Tiffany & Co wedding ring:

  1. The beauty of a stone is determined by the symmetry of its faces. Make sure that they are all even;
  2. Only diamonds of color "I" are considered perfectly transparent;
  3. Only one diamond is recognized as perfect, the flaws of which are not visible even with a tenfold increase;
  4. Carat determines only the weight of the stone. Two diamonds of the same weight can differ greatly in price, which depends, first of all, on its quality, which also includes cut, clarity and color.

The joy of true love

It happened! A Tiffany & Co. diamond engagement ring sparkles on your ring finger In order for it to please you all your life, and then to inherit both your daughter and granddaughter, be sure to ask the seller how to properly store and clean diamond jewelry. Do not even test this "hardest mineral on Earth" for strength! Try not to check its properties in contact with rough or abrasive surfaces, and also handle household chemicals carefully. Remember, even a diamond can crack if you hit it with enough force or at a certain angle ...

And, of course, you should not arrange “strength tests” for your feelings, because if your chosen one has already put a Tiffany & Co. wedding ring on your hand, then most likely this indicates the purity and seriousness of his intentions. Let your family life be transparent and sparkling, like a big beautiful and clean diamond! Of course, from Tiffany!

Watch the video: Tiffany - I Think We're Alone Now Official Video (May 2024).