Interviewed: Dariga Masenova Dazzling, glossy shine, volume and alluring aroma of roses and caramels gives hair “SHOW BEAUTY” - A NEW LINE OF CLASS “LUX” FOR CARE OF HAIR FROM BRITISH MODEL AND BODY.
Beauty Tamara Eccleston is the worthy daughter of her parents: the legendary Formula 1 driver, billionaire Bernie Eccleston and Slavitsa, Armani's favorite model in the past. She inherited courage, strength of character and business acumen from her father, and her intuitive taste in fashion and beauty from her mother.
Tamara, why are you debuting in the beauty industry with a hair care line?
It is very important for me how healthy, beautiful and well-groomed my hair looks, but it was always difficult for me to choose the right care. And still lacked glamor - expensive, truly luxurious hair products. If I don’t have enough, then it means to others - this conviction became the starting point in creating SHOW Beauty hair products.
That is, you occupy a free niche ...
Agree, luxury products for hair care are not enough. There are many creams for skin care of the face, body, various perfumes with a premium quality mark, but there are no hair products. The SHOW Beauty series fills this gap with its hair care collection. It was formed by a team of professionals, the people who stood behind the product development of brands such as Eve Lom, Giorgio Armani, Elizabeth Arden and Guerlain. The main task of all the elements of the series is to create a mane of hair as luxurious as a star! My series consists of 11 tools. The formulas we used do not include toxic and harmful parabens and sulfates.
Why did you name the SHOW Beauty line?
It is designed for celebration, chic and fun. The name is also connected with my lifestyle, because I am a model, a TV presenter ...
Which of your relatives has the largest collection of products?
My sister Petra. She loves the SHOW Beauty line and uses it constantly.
Tamara, do you have a “favorite” in the collection?
The product hero that saves me is dry shampoo. It quickly and effectively refreshes hair without sticking it together and without creating a film or white haze.
In Dubai, your line is represented at Harvey Nichols department store. What are the expectations for the Middle East market?
Local women know a lot about luxury, I think the line will be a wonderful addition to their beauty collection. The series fully meets the needs of the most capricious client.
Packed in exquisite gilded glass bottles, the hair exudes a fragrance specifically designed by perfume leaders Givaudan - a team that has created masterpieces such as Fracas by Robert Piguet, Poison by Dior, Angel by Thierry Mugler and Lola by Marc Jacobs. The aroma that every SHOW Beauty bottle is filled with is felt with the initial notes of rose water and rosewood in combination with notes of caramel heart and almond oil, an ephemeral trail of notes of vanilla, fragrant dipterix and patchouli.
