Diana von Furstenberg
FIRST MIDDLE EASTERN BRAND - DVF
The Boutique 1 Group, in partnership with the great Diana von Furstenberg, a well-known French-American fashion designer of Belgian descent, opened the first DVF boutique in the Middle East region in Dubai. At the opening ceremony of her first boutique in the UAE, which is located in the Fashion Dome fashion pavilion of the Mall of the Emirates, Diana came to Dubai special. The DVF Dubai brand boutique very well reflects the vision of a modern fashion designer and her innovative concepts, inviting customers to experience a unique experience from shopping and exploring new collections. In the walls of boutiques, customers are offered a wide selection of ready-made clothes and accessories, including handbags, sunglasses, belts and shoes.
Boutique 1 Group decided to celebrate Diana von Furstenberg’s first visit to Dubai with a series of VIP events, the most interesting of which was traditional English tea drinking at the five-star Kempinski Hotel in Mall of the Emirates. All guests who came to drink a cup of fragrant tea with a high fashion diva received a branded DVF T-shirt autographed by Diana von Furstenberg as a gift.
Giorgio armani
SECOND BRAND BOUTI OPENED IN DUBAI
Armani Group has announced the opening of its second Giorgio Armani branded boutique in Dubai, located on the second floor of the Fashion Dome at the Mall of the Emirates over 415 m². Fashion maestro Giorgio Armani, together with a team of designers and architects, personally designed this boutique in accordance with its concept and vision, what it should be and how it should look. Today, the Armani Group network in the UAE consists of 2 Giorgio Armani boutiques, 3 Emporio Armani stores, 4 A / X Armani Exchange department stores, one Armani / Jeans, two Armani / Junior, Armani home goods store / Casa and Emporio Armani Caffe's signature café in Dubai and Abu Dhabi.
Today Armani Group is the leading group of companies selling fashionable clothes and luxury goods in the world. Its staff includes more than 5 thousand employees, it owns 13 factories. The company designs, manufactures, distributes and sells fashionable goods and products necessary in everyday life, including clothing, accessories, sunglasses, watches, jewelry, perfumes, cosmetics and household goods under such branded brands as Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A / X Armani Exchange, Armani Junior, Armani Teen, Armani Baby and Armani Casa.
Paul smith
FIRM BOUTIQUE UNDER THE “DOME OF FASHION”
Well-known brand Paul Smith has joined the Fashion Dome pavilion at Mall of the Emirates, opening its new branded boutique there. The new store, which has an area of 140 m², features men's clothing from the Men's London Line and PS and Jeans collections, as well as, for the first time in the UAE, the debut line of women's clothing Paul X & Black, men's and women's accessories and shoes. It is known that the famous couturier Paul Smith can not stand the monotony, which is reflected in the design of all his company stores and boutiques. Nowhere in the world are there two identical or similar stores of this famous fashion designer. The boutique in Fashion Dome was no exception, surprising visitors with an original and bright decor that attracts the eye.
See by Chloe
NOW AND THE FASHION DOME
Another addition to the Fashion Dome in the autumn-winter season was the See by Chloe brand boutique. The VIP opening ceremony was attended by VIP guests from all over the region, who together, as is now fashionable, were captured in front of the store. Further, during the party, three beautiful models showed the audience a new collection of See by Chloe clothes. The new boutique covers 175 m², which has already become one of the most popular places for young fashionistas and fans of the brand. In addition to ready-made clothes, the boutique presents stylish bags and shoes.
Herve leger
REPRESENTED IN DUBAI
The French fashion house Herve Leger has initiated the most fashionable and exclusive cocktail party in Dubai, dedicated to the opening of its first brand boutique in The Dubai Mall. Only VIP guests and true fans of the brand were invited to the event, including Khalid Al Muheiri, CEO of Ginza Fashion. Guests were treated to canapes and cocktails, and models that showed amazing Herve Leger dresses from the Fall-Winter 2010 collection, complemented by expensive jewelry from Carat Jewelry, became a “feast” for the eyes. This significant event of the outgoing year was visited by a total of more than 100 people. Each left with a gift bag containing Herve Leger brand bracelet and Carat Jewelry discount voucher.
GUESS WHO?
Guess kids!
Guess announced the expansion of its brand store and the renewal of the Guess Kids kidswear section at The Dubai Mall. Representatives of Al Sawani and GUESS Europe attended the opening ceremony of the new Guess Kids Pavilion. All customers who were lucky that day to be near the store or go shopping there received special memorable gifts. Today in the Guess Kids store new collections of clothes and shoes for newborns and older children are presented.
Hugo boss
NEW CONCEPTUAL STORE
The German brand Hugo Boss, together with the large Dubai-based company BinHendi Enterprise, re-opened the Boss brand store in the Mall of the Emirates, placing it in a new location. Now the area of the Boss brand store is 418 m². Here, customers will be offered: Hugo Boss ready-made clothing and accessories, as well as the Boss Black, Boss Selection and Boss Green collections. The exclusive sales agent for Hugo Boss in the Middle East region is BinHendi Enterprises represented by its president Mohiddin BinHendi and Izzat Trabulsi, managing director of Fashion Trading Company s.a.r.l., who honored the opening ceremony of the new Boss.
Unilever
NEW TRADE REPRESENTATION IN DUBAI
Easi Saleh Al Gurg Group, a large Emirate company, has opened in Dubai a new sales office of the British-Dutch company Unilever, which is one of the world leaders in the market of suppliers of food products and household chemicals. “The partnership between Easa Saleh Al Gurg Group and Unilever in the Middle East region has been successful for over 50 years, and the results we have achieved over this period are a matter of pride for us,” said Isa Saleh Al Gurg, Chairman of the Board of Easa Saleh Al Gurg Group. The initial agreement between Al Gurg and Unilever was concluded on March 1, 1965. After some time, its action was terminated, and then again resumed from January 1, 1986. Unilever’s regional Middle East headquarters is located today in the Jebel Ali Free Economic Zone in Dubai, where Lipton’s second largest tea production facility is located. It should be noted that Unilever is considered the largest tea producer in the world and has 264 production sites around the world. The company has 163 thousand employees in 100 countries. Unilever annual sales in 2009 totaled 40 billion euros.
Van cleef & arpels
POETRY OF TIME IN A NEW DIMENSION
The well-known jewelry and watch company Van Cleef & Arpels expanded its presence in the UAE by opening at the end of the outgoing year the first watch brand boutique in the Middle East - Boutique du Temps Poetique ("Poetry of Time"), which is located on the ground floor of the BurJuman shopping center. The boutique presents a large selection of original and complex watches, a unique watch “bar”, which allows emphasizing the strength of the union between the best watches from Van Cleef & Arpels and the jewelry know-how of the company. The most outstanding novelty dedicated to the opening of a new watch boutique in Dubai is the watch, on the dial of which there is a map of the starry sky over Dubai, released in a single copy. I must say that such watches have already been produced for Paris, Moscow, Abu Dhabi and other world capitals.
Apollo fitness
FITNESS CENTER IN DUBAI
Apollo Fitness, the first fitness center, has opened in Dubai's Knowledge Village (Knowledge Village), which offers its visitors a wide range of physical education opportunities, including fitness, Pilates, bicycle aerobics, martial arts and much more. Apollo Fitness Center is equipped with the latest CYBEX branded fitness equipment. It also has TV screens for watching shows and an iPod dock for listening to music while using cardio machines. After class, visitors to the center can use the steam rooms or take a shower. All visitors are given towels and comfortable changing rooms. Free Wi-Fi is available throughout the fitness center. There is a bar with refreshing soft drinks and juices, as well as a Nike sports goods store.
Mouawad
HIGH JEWELRY ART
The opening of the first branded store of the world-famous Swiss luxury jewelry brand Mouawad, created more than 120 years ago, at The Dubai Mall. Exclusive jewelry collections of Mouawad with small items and jewelry from the haute joaillerie series, which have long been loved by royals and Hollywood stars, are on sale in a new company store, the design of which is thought out to the smallest detail. In addition, the store has a separate room for VIPs, in which regular customers and true connoisseurs of the brand will be able to try on one or another like copy.
Fred and Pascal Muawad, who are representatives of the fourth generation of dynasty jewelers, were present at the grand opening of the company store. Having strong ties with Hollywood in the face of such outstanding actresses of our time as Angelina Jolie, Nicole Kidman, Jennifer Lopez, as well as with Gisele Bündchen, Janet Jackson, Maraya Carey and many other celebrities who prefer jewelry grace from Mouawad, now the company has moved forward Near East. The company's first success in the region can be considered as the appearance of brand jewelry on Middle Eastern celebrities who appeared on the red carpet of the Abu Dhabi International Film Festival, including Arab actress Usra and Palestinian actress and dancer Yasmin Al Masri. With enviable constancy, Mouawad forges partnerships with world-famous celebrities and well-known companies that are happy to design their own sketches for future collections of the brand. The detailed "partners" of the brand were Heidi Klum, Seal, Nicole Richie, Victoria's Secret brand and many, many others.
Two fighters ... one million
ADFC ROUND III
The decisive title fight for the grand prize of one million dirhams will take place on March 11, 2011 in Abu Dhabi. In the final match, the winners of the preliminary tournaments will meet - the famous Russian fighter from the Rostov team “Peresvet FT” Shamil Abdurahimov and the black belt in Brazilian jiu-jitsu Marcos Oliveira (“Santa Cruz”). In the semifinals of the ADFC-2 tournament, which took place in October 2010, Shamil defeated Thierry Sokoju by technical knockout. Until the last minutes, the fight took place in a cautious manner, the referee several times planted “resting” by the net of embraced opponents, but Shamil conducted his tactics, several times transferring the fight to the classic fight, and beautifully ended it with a powerful series of punches to the head, knocking the opponent down. In the quarterfinal match, Shamil defeated the American “snowman” Jeff Monson, known not only for his victories in the MMA battles, but also for his tattoos in the form of a communist star and Cyrillic inscription “SOLIDARITY”.
Marcos Oliveira in the semifinals met with a serious opponent Neil Vine “Old School”, defeating him in the third round. In the quarterfinals of ADFC, Marcos defeated Johan Romming by knockout in the first minutes of the fight. Shamil and Marcos, of course, are serious rivals, interesting not only for their high physical fitness, but also for the battle strategy. Both know each other's strengths and weaknesses. Both are set to win ... The sight should be fascinating, see you in March! I SEE - organizer of professional MMA fights in the Middle East
